A woman tapping Firm under her eye, holding the tube
Puffy under-eye bags before, smoother 60 seconds later
How to use Firm: dab a dot, hold still, done
Apply Firm with a fingertip or the brush
Tap makeup on lightly over Firm
Firm compared with eye cream and salon treatments
Firm customer reviews
Five Firm tubes: 5 for the price of 3
The Firm tube in a makeup pouch
1 / 9
4.79 · 167 reviews

Firm Instant Eye Tightener

Smoother under-eyes in 60 seconds.

Dab a little under your eyes, hold still for a minute, and puffy bags and fine lines look smoother and firmer. It lasts all day and washes off with water.

  • Under-eye bags look flatter in 60–90 seconds
  • Smooths the look of fine lines and crow’s feet
  • Lasts 8–10 hours, washes off with water
  • No needles, no downtime, nothing to book
Selection: Without Brush

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Free shipping over $50
Ships within 24 hours
30-Day Happiness Promise
Before 60 seconds later Before 60 seconds later

Bags down in a minute

★★★★★
“I’ve found this product to be very effective in reducing undereye bags. It is less than half the price of a well known product I formerly used.”
Glo7 customer
★★★★★
“Apply a thin coating under the eye, and it tightens up my saggy bags and under eye lines. I love it.”
Glo7 customer
★★★★★
“The product has significantly reduced the bags under my eyes… my eyes feel lighter.”
Tinymountain
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How it works

Firming silicates dry into an invisible, flexible layer that gently tightens the skin under your eyes, so bags look flatter and lines look smoother. It stays put for hours and washes off with water. It’s a quick cosmetic fix, not a treatment, which is exactly why it works so fast.

A tiny dot is enough. A tiny dot is enough. A pea-sized amount covers both eyes. Less is more: thin layers dry smooth and invisible.
Invisible finish. Invisible finish. Dries matte and clear, so nobody can tell. You just look rested.
Fingertip or brush. Fingertip or brush. Tap it on with your ring finger, or pick the set with the brush for an even sweep.
Makeup goes on top. Makeup goes on top. Press concealer on gently with a sponge. Rubbing or blending breaks the smooth finish.

Key ingredients: firming silicates and peptides. Cruelty-free. Results are temporary and cosmetic, lasting about 8–10 hours.

How to use it

1. Dab a tiny dot. 1. Dab a tiny dot. Pat a thin layer over the bag and fine lines on clean, dry skin.
2. Hold still for a minute. 2. Hold still for a minute. Keep your face relaxed while it dries, about 60–90 seconds.
3. You’re ready. 3. You’re ready. Smoother under-eyes for the rest of the day.
bloom-organic-castor-oil-roll-on-buy1-gallery-tier-01

Pairs with

Even better with Bloom

Firm smooths your under-eyes for the day. Roll Bloom’s organic castor oil over your lashes and brows at night for fuller-looking lashes over time.

See Bloom

Product details

Size & details

Size: 20 ml (0.67 fl oz)
Lasts: about a month of daily use
Options: on its own, or with an application brush
For: under-eye bags, puffiness, fine lines

Shipping & returns

We ship most orders within 24 hours, with tracking, and they arrive 7–14 business days later. Shipping’s free over $50, otherwise it’s $4.99. And you’re covered by our 30-Day Happiness Promise.

Questions

How long does it last?

About 8–10 hours. Wash it off at night with water and apply fresh in the morning.

Can I wear makeup over it?

Yes. Let it dry fully first, then press concealer on gently with a sponge. Rubbing or blending can make it flake.

Why did it go white or flaky?

Usually too much product, or moisturizer underneath. Use a tiny amount on clean, dry skin and keep your face still while it sets.

Do I need the brush?

No, your ring finger works well. Some people like the brush for a thinner, more even layer.

How long does one tube last?

About a month of daily use. That’s why the 3- and 5-packs are the better deal.