Hair Dye Concealer Stick
Look like yourself again. In every photo.
Gray roots covered in one swipe before dinner, a date or the group photo. Washes out with your next shampoo.
- Gray roots gone in about ten seconds
- The comb tip blends it in, so it looks like your own hair
- Stays put through sweat, heat and a light drizzle
- Washes out with shampoo. No ammonia, no peroxide, no gloves
- Pair it with our shampoo bar for the full 2-Step Root Routine
How many would you like?
Cover with the stick in the morning. Wash with the bar at night. Everything you need for the 2-Step Root Routine, in one box.
Secure, encrypted checkout
Before: two weeks after the salonAfter: ten seconds laterThe photo you’ll actually want to post.
You know the one. Everyone squeezes in, someone holds the phone up high, and later you zoom in on your part before anything else. Ten seconds with the stick before you leave, and that’s one less thing to look for.
“It covers gray hair quickly and blends very well with black hair; it's perfect for quick touch-ups.”
“It covered all my grays and left my hair feeling soft and shiny.”
“I can fit in my purse and do my roots while I am a passenger in a traveling car.”
Before and after
Ten seconds later
Every shade, on every kind of gray, from a centre part to a beard. Drag the circle to see the difference.
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Pictured: one swipe and a quick comb-through.
How it works
The 2-Step Root Routine
Cover the gray today. Help it blend in, wash by wash.
Most fixes for gray roots do one job, and they make you choose. Permanent color that grows out in three weeks. Or a quick cover that’s gone after the next wash. The 2-Step Root Routine does both jobs, each with the right tool.
- 1
Cover · the stick, instantSwipe, comb, done
Twist it up, swipe it along the gray and comb it through. It stays put through your day, and the comb tip blends it in so there’s no hard line. No ammonia, no peroxide, nothing to mix.
- 2
Wash · the bar, every washStart fresh every night
At night, wash with the Hair Darkening Shampoo Bar. It takes the stick out cleanly. Sulfate-free, with He Shou Wu, ginseng, nettle and bamboo charcoal, and safe for color-treated hair.
- 3
Darken · the bar, over timeGrays that show less
Keep washing with the bar and your hair looks darker and glossier. Grays start to look softer, so they show less.
- 4
Repeat · ten seconds a morningNever a “roots” week again
Swipe on the gray each morning, wash with the bar at night. Ten seconds a day.
“At 82 yrs, my gray hair has definitely gotten noticeably darker.”
Box dye: permanent, messy, and a gray line back at the part in about three weeks.
Sprays and powders: overspray on your forehead and sink, and hair that feels stiff.
Salon touch-ups: $80+ a visit, and you can’t book one at 6:30 on a Friday.
Ten seconds at the mirror
- 1
Twist it up.
Just a little at a time.
- 2
Swipe it along the gray.
On dry hair, wherever it shows.
- 3
Comb it through.
The comb tip blends it in. Done.
Tip: give it a minute to set before you touch your hair or pull on a top. In a hurry? A few seconds with the hair dryer locks it in. More tricks in the free Root Touch-Up Guide.
Box dye every four weeks is the hard way to hide a quarter inch of gray.
Here’s how the routine stacks up against what you’ve probably tried.
| Glo7 2-Step Routine | Salon touch-up | Box dye | Spray / powder | |
|---|---|---|---|---|
| Time | About 10 seconds | An hour+, plus booking | 45 min, plus cleanup | A few minutes, plus cleanup |
| Cost | From $17.99 a stick | $80+ a visit | Cheap, every few weeks | Cheap per can |
| Mess | Only where you put it | None for you | Gloves, stained towels | Overspray |
| Commitment | Washes out | Permanent | Permanent | Washes out |
| Helps between touch-ups | Yes, the bar darkens wash by wash | No | No | No |
| Take it with you | Stick in your purse, bar in its tin | No | No | Bulky can |
Keep your salon color if you love it. The routine covers every week in between.
Find your shade
Between two shades? Go one shade lighter at the part, then build up. It’s easier to add a second swipe than to take one off.
One shampoo bar suits every shade. It’s the same bar whichever stick you pick.
Made for dark hair: black to medium brown. Not for blonde, red or light brown.
Men: most pick Black or Brownish Black for temples, sideburns and beard. Use a light hand to tone the gray down rather than wipe it out.
Everything for the routine, in one box
| What you get | Store price |
|---|---|
| 5 Hair Dye Concealer Sticks (your shade) | 5 × $29.99 = $149.95 |
| Hair Darkening Shampoo Bar, 55 g in a travel tin | $24.99 |
| Root Touch-Up Guide (PDF, emailed after you order) | Free |
| Total value | $174.94 |
| You pay | $89.97 · ships free |
That’s $17.99 a stick, the bar free, and 4–5 months before you think about roots again.
Product details
Size & details
Format: twist-up stick with a built-in comb tip
Net weight: 20 g (0.7 oz)
Lasts: 3–4 weeks of daily touch-ups
Finish: natural, non-sticky
Wear: all day, washes out with shampoo
Shades: Black, Brownish Black, Coffee Brown
Ingredients
Carnauba Wax, Beeswax, Hydrogenated Castor Oil, Candelilla Wax, Cetearyl Ethylhexanoate, Shea Butter, Jojoba Seed Oil, Tocopheryl Acetate (Vitamin E), Cocos Nucifera (Coconut) Oil, Mica, Iron Oxides, Talc, Silica, Caprylic/Capric Triglyceride, Dimethicone, Parfum (Fragrance).
No ammonia, no peroxide.
Shipping & returns
Most orders ship within 24 hours with tracking and are delivered in 10 days or less on average. Free shipping over $50, otherwise $4.99. 30-Day Happiness Promise.
Questions
Will it rub off on my pillow or collar?
Once it sets, it stays where you put it. Give it a minute to dry (or a few seconds with the hair dryer) before you pull on a top. A white pillowcase can pick some up overnight. That's why the routine ends with the bar at night: wash it out, sleep clean, swipe again in the morning.
What about rain and sweat?
It's made for real days: a hot afternoon, a workout, a light drizzle. Caught in a downpour or going swimming? Do a quick swipe afterwards. That's why it lives in your bag.
How does it wash out?
With any shampoo, and the bar takes it out easily. One wash does it; if you went heavy, lather twice.
Will it cover very light or white hair?
Yes. It's a solid color, so it covers white and silver strands. It works best where the gray meets your colored hair. If most of your head is white, start with a thin layer and build up.
How long does one stick last?
About 3–4 weeks of daily touch-ups. The 3-pack covers 2–3 months, and the Complete Root Routine 4–5 months.
Which shade should I get?
Match the color of your hair, not your gray. Black for black hair, Brownish Black for very dark brown, Coffee Brown for medium to dark brown. Between two? Pick the lighter one.
Does it work for men?
Yes. About a quarter of our customers are men. It works on temples, sideburns and gray patches in a beard. Go light if you'd rather tone the gray down than hide it completely.
I have a sensitive scalp. Is it OK?
The stick is a soft wax stick with shea butter, jojoba and coconut oil. There's no ammonia and no peroxide. The bar is sulfate-free and pH-balanced. If your skin reacts to everything, try a small patch behind your ear first.
Is the shampoo bar a hair dye?
No. It's a shampoo you use like any other: wet your hair, glide the bar over your scalp a few times and lather. Customers say their hair looks darker and glossier wash by wash. The stick gives you instant cover; the bar does the slow work in between.
How long does the bar last?
A long time. It's a 55 g solid bar, and customers tell us one lasts them a couple of months or more. Let it dry between washes and it lasts even longer.
What's in the Root Touch-Up Guide?
A short, picture-led PDF: matching your shade, the two-minute routine, setting the color so it doesn't transfer, stretching your salon color, travel and big-event tricks, a section for men, and getting the most from the bar. Emailed right after you order the 3-pack or the Complete Root Routine.
When will it arrive, and what if I don't love it?
Most orders ship within 24 hours, with tracking, and are delivered in 10 days or less on average. Shipping is free over $50. Every order has our 30-Day Happiness Promise: tell us within 30 days of delivery. Unopened items get a refund or store credit. Opened ones get a replacement, an exchange or credit.
Look like yourself again, starting tomorrow morning
Cover it in the morning. Wash it out at night. Never have a roots week again.
Most orders ship within 24 hours · 30-Day Happiness Promise